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Monetary propaganda of Emperor Domitian

This post is also available in: Polish (polski)

One of the first coins with the new title of Emperor Domitian. It will be a permanent element of his coinage until the end of his reign, that is, until 96 CE
One of the first coins with the new title of Emperor Domitian. It will be a permanent element of his coinage until the end of his reign, that is, until 96 CE

Reign of Domitian (81–96) is an interesting and at the same time controversial period in the history of the Roman Empire. Writers from senatorial circles described the emperor as cruel and authoritarian.

A completely different image of this ruler is presented in the works of the court poets Stacjus and Martial, who were apologists for the emperor. Also in the literature on the subject, a negative image of Domitian and his rule was present until the mid-twentieth century. This was mainly due to the fact that the researchers relied primarily on the works of authors who were critical of Domitian. Later, historians attempted to create a more objective picture of this ruler’s rule, so they began to use other types of ancient sources. Numismatic materials have played an important role in contemporary analysis. Coins are an invaluable resource for studying ideological and propaganda aspects. Thanks to them, we are able to understand how the emperor himself wanted to be perceived by the Imperium Romanum society.

Domitian was born in Rome on October 24, 51 during the reign of Emperor Claudius. He was the youngest son of the later Emperor Vespasian and Flavia Domitilla. The Flavian family belonged to homines novi, for it was only Domitian’s father and uncle who sat in the senate. The family owed its rapid growth in importance to economic agility and profitable marriages. The climb up the social ladder also made it possible for the new families to collapse the old aristocracy, caused by years of civil wars.

During the reign of his father and brother Titus (69–81), although he was expected to be a possible heir to the throne, he played a completely secondary role in politics. It is true that he held several offices, but they were not of great importance.

On the obverse a bust of emperor Vespasian, on the reverse Titus and Domitian as the sons of the emperor and future heirs to the throne

After the death of his brother, Domitian without major complications began to reign as Emperor Caesar Domitianus Augustus. Already at the very beginning of his reign, he showed great military ambitions. The ideology of victory became one of the most important aspects of his rule and the basis of his aspirations for almost absolute power. In the times before the assumption of the imperial purple, his name and belonging to the ruling family must have been widely known to the society of the empire. Domitian, however, did not have the charisma, which was an indispensable element of imperial power, especially at the beginning of the princeps’ rule. In the military field, catching up with my predecessors, and above all with my father and brother, seemed necessary.

The war with the Chatti (83–85), one of the most important events in the first years of his rule, became the propaganda and ideological basis of Domitian’s rule. Unfortunately, there is little source material describing this event. The victory over the Chattas also occupied an important place in monetary propaganda, and one of its most important elements was the adoption by Domitian of the victorious nickname Germanicus.

This victory was depicted on the coins in various ways. The reverse features, among other things, the figure of the emperor himself.